#1 Best Tool For Real Estate Agents

Best Effective tool for Real Estate Agent Lead Targeting

Benutech, a lead generation company based in Costa Mesa, CA has developed the #1 best tool for real estate agents to grow their business. Benutech hones in on life events that cause people to sell their homes like: Divorces, Notice of Defaults, Probates, Tax Defaults, FSBO’s, Estate Sales, Empty Nesters, Bankruptcy, Affidavit of Death etc.  With Benutech’s ReboMatic product, you are 5 times more likely at acquiring listings than with typical farming.  ReboMatic is the best tool for Real Estate Agents.

In order to succeed in today’s highly competitive real estate market, you need to stand out and you the best tools out there. You still need to be aggressive with marketing, but you need to be smart about how you are marketing as well. One way to make your marketing more efficient is to target only the homes that are most likely to sell and not waste time on the others. Sound too good to be true? It isn’t!

The automation of acquiring listings is a good enough reason to use their products on its own.  However, the price makes it a no-brainer.  Benutech has a variety of ReboMatic products that range from $600-1,000 per month. However, with ReboMatic, the agent will automate their marketing campaign, generating far more business.

Superior Product

While any title rep can pull a farm, there is something to be said for using the automation of the ReboMatic platform instead. While there are other data aggregators that attempt to predict sales, no other company has the combination of data, tools, and marketing efficiency than ReboMatic. What’s more, if you don’t want to come out of pocket to pay for their services, you are able to finance them through current and future transactions.

Flexible Financing- ReboExpress

Unlike other subscriptions that must be paid monthly or quarterly, ReboGateway understands the cyclical nature of the real estate business. You can finance ReboGateway through ReboExpress, a new financing option offered by Express Cash Flow. This allows you to manage your cash flow and budgeting much more effectively, and is one of the many benefits of ReboGateway.

Express Cash Flow, Commission Advances

Should Realtors Get a Commission Advance?

Express Cash Flow, Commission AdvancesThe Commission Advance Conundrum

Like many businesses, a typical real estate brokerage may have a line of credit available when a cash crunch occurs.  The brokerage can meet its recurring administrative payroll, pay office expense, and maintain regular budgets for recruiting and advertising.  When transactions are slow, similar to a commission advance, the line of credit kicks in to offset expenses.

This arrangement is necessary for the brokerage business and businesses of all kinds to be successful. It is not hard to understand why it is also necessary for realtors as well.   Realtors also have teams that require regular payment, regardless of the agent’s production. Most have listings that require advertisement and promotion.  Since most agents are running their own business, they are also responsible for all of their own expenses, and that can get expensive.

The problem is, realtors who sell 24 houses a year do not typically sell two houses each month. Rather, there is a spike in production in April-September, and a sprinkling of transactions in all other months. During the slow months, agents have little alternative but to ask for an advance. If they go to their broker for this, tension can mount.

A Solution!

Realtors stuck in this situation often don’t know what way to turn, but just like in any business, there is a solution.  A commission advance company like Express Cash Flow can provide an external solution to this problem.  When a realtor goes to a third party company for a commission advance, what can be an informal arrangement becomes formalized.  An amount is given as an advance, for a specific period of time, and there is a fee for doing so.

There is also a clearly laid out extension fee schedule, leaving no room for ambiguity.  The best reason for using a third party commission advance company is that it removes the tension between agent and broker if a deal falls apart.

Yes!  Get A Commission Advance!

More realtors than one would think utilize commission advance services.  Some of the top producers whom are very well known and have massive marketing budgets use commission advances.  If you have aspirations of success, a commission advance should not stop you.

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Realtor Tips – Buy vs Lease Vehicles

Realtor Tips - Buy vs Lease Vehicles

Realtor Tips – Buy vs Lease VehB

Realtor: Buy vs Lease

A typical realtor makes well informed decisions when it comes to the vehicle they are going to drive.

In today’s economy, if car dealerships had it their way, everyone would be leasing their vehicles.

For starters, the shorter term life cycles of leases guarantee more transactions will happen, keeping dealer volume high.  When a customer returns a vehicle on lease to the dealership, multiple transactions happen.  In addition, customers enjoy the perks of a short term lease, such as a full manufacturer warranty, and customer loyalty is always the goal.  This is the dealer’s best case scenario.

Do Your Homework

Any realtor looking for a new ride will want to map out goals ahead of time.  Having a plan of what you want will help avoid the pitfalls of an unethical salesperson.  If you are going to consider a lease, keep in mind that realtors drive more than almost any other profession.  In fact,  National Association of Realtors (NAR) estimates the average realtor driving in excess of 30,000 miles annually for business alone.

Dealerships often offer leasing as an attractive option due to a lower monthly payment, but this can be misleading. The monthly payments may be lower and tempting, but so is the annual mileage allotment.  Exceeding this mileage allotment will result in extra payments, and possibly even a higher payment than the purchase option.

Let’s see which real estate agents should NOT lease:

Any agent who drives more than 17,000 miles per year. NAR estimates that its own agents average about 30,300 miles annually for business-related driving. If you do that much driving from open houses to showings, or if your lease is not set up correctly (cannot afford the payments of high mileage lease), don’t get talked into leasing a car. Since leasing companies charge between 15 – 30 cents per mile you drive over their standard limit of 10,000 miles annually, a 7,000 mile overage could end up costing as much as $2,100 at the end of the lease.

The Decision

If you are not into changing cars every three years, and would like to buy one and drive it until you are ready for a change.

If pre-owned is an option. You can save several thousands of dollars on a one-year-old, low mileage pre-owned vehicle.

It’s practically impossible for buyers—who on average only buy three to five cars in a lifetime—to keep track of it all and be informed enough so no one takes advantage of them. There are many loopholes and facts to be aware of and so make sure you do your homework before going into the dealer.

About Us:

Express Cash Flow provides commission advances for real estate agents and brokers.  Check us out at www.ExpressCashFlow.com or call us at 844-818-2274.

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LinkedIn Profile Tips for Realtors

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Maximizing Your LinkedIn Profile

In today’s age of social media being the go to for verification of business acumen, it is crucial to have an optimized LinkedIn profile.  Here are some tips on how to do just that:

1. Have your best and clearest profile picture and complete your entire profile,
2. Address what you do in your Headline not just your title,
3. Join Groups to connect with your customers, partners and prospects,
4. Tell your friends, co-workers, etc to “Like” and “Share” your post,
5. Publish articles to show your knowledge of the industry,
6. Contribute and comment to blogs,
7. Automatically connect with your contacts: sync your email accounts with LinkedIn,
8. Ask a title rep for all the homeowners in your farm and connect with them on LinkedIn,
9. Search senior job titles in your city and connect by writing them a note,
10. Lastly, and to supercharge your connects…connect with people that have a high number of shared connections by searching your “2nd degree connections”. They will usually accept your invitation more easily than ones that you don’t have share connections with. This will exponentially grow your network!

About Us:
AgentBranch.com is a real estate recruiting platform for real estate agents and brokers.
ExpressCashFlow.com provides commission advances for real estate agents and brokers.

Realtor Financing – Commission Advances

Real estate is just like any business: it requires capital. The solution:  Realtor financing.

Capital is needed for expenses such as business cards, advertising, office equipment, and transportation, just to name a few examples. Since capital, or cash, only flows into the coffers of a realtor upon completion of a sale, financing these kinds of expenses can be challenging. If you are a realtor and you find yourself particularly stretched financially between sales, there is good news. You can use real estate advances to finance your business.

Three Myths about Commission Advances

If you’ve been waiting for a sale to officially close, chances are that you’ve thought about whether or not commission advances were the right move for you and your business. With all of the information out there, it can be difficult to separate myth from fact and make the most informed decision to keep your business moving forward. Here are a few pieces of advice that you can safely toss aside.

When to lock mortgage rate

When to Lock a Mortgage Rate

When to lock mortgage rateReal estate agents are often asked to advise homebuyers on financial matters especially on mortgage rates and when to lock them in. These can be difficult conversations, because things like whether to lock or float an interest rate can be guess work. A mortgage rate lock simply guarantees a specific interest rate if a loan closes by a particular date. Rates can often be locked for up to two months. At Express Cash Flow, we work with agents to keep their cash flowing with commission advances, and we’ve picked up a few tips for homebuyers who are deciding when to lock in an interest rate.

Commission Advance Cost?

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How much does a commission advance cost?

 

This is usually the first and most important question to real estate brokers and agents who inquire about commission advances. This is a very reasonable question, but not a simple one.

While other companies have flat fee or fixed pricing based on the amount requested for an advance, Express Cash Flow don’t operate that way. This is almost always to the benefit of the agent requesting the advance.  A one-size fits all approach doesn’t take into account the different variables of a real estate transaction.  It also doesn’t factor in experienced agents and inexperienced agents. If no two transactions and no two agents are exactly alike, then it makes sense that those transactions have different risks. If they have different risks, then it would only make sense that those different risks resulted in different pricing. So, what are the different risks, and how do they affect the commission advance cost?

Transaction Risk
No matter how solid a real estate deal seems, there is always the chance that it could fall apart. Sometimes a buyer is unable to qualify for financing, or has a cash emergency. While this is rare and unfortunate, it does happen. There are a number of hurdles to each transaction, and any of them can be its undoing. As such, an advance requested early in the lifespan of the transaction will always be more expensive.

Agent Risk
While there will always be risks associated with a transaction, we also measure your production history as a real estate agent or broker and the risk associated with a replacement transaction should your transaction fall apart. The more history of closed transactions you have, the lower our risk, and the lower your pricing will be.

Delay Risk
It is also entirely possible that there will be delays.  Because of this, we have to have protection from these delays since close of escrow date determines pricing. So, the only fees you will ever see besides our initial quoted fee is if your property does not close escrow on time. Note, however, that the close of escrow date we agree on does not have to be the same as the close of escrow date on the purchase agreement. In order to avoid these fees, you can project a close of escrow date after the scheduled close of escrow, which is a savvy, cost saving move.

Conclusion
There is only one right answer to our most frequent question “How much does a Commission Advance Cost?” That is, we don’t know yet, but would be happy to look at your scenario individually.  If you’re able to provide us all of the details, we should be able to give you a ballpark price.  The good news is, unlike some of our competitors, we give you the full amount you ask for and are paid back only at close of escrow, so our interests are aligned with yours throughout the transaction.

About Us:
Express Cash Flow provides commission advances for real estate agents and brokers. Check us out at www.ExpressCashFlow.com or call us at 844-818-2274.

House For SaleHouse For Sale

Top 7 Realtor Marketing Tips

Any business is dependent on marketing in order to grow, and real estate is no different.  In order to maximize the return on your marketing, you want to make sure that you are reaching the right audiences as efficiently as possible.  

Below are some tips to help you optimize your marketing and reach your real estate goals faster.  

  1.  LinkedIn – In recent years, LinkedIn has become the ‘de facto’ platform for professionals to network. Its 300 million user base consists of just about every professional in the commercial real estate, residential real estate, finance, investing, or legal fields you could want to meet, and it offers a powerful marketing and engagement system with blogging, group discussion boards, and search functions. Combined with ultra-targeted advertising, LinkedIn is an important focus for any business in 2016.
  2. Realtor.com – Claim your profile online at Realtor.com.  Post your picture along with your contact information.  This is usually near the top of search engine results because Realtor.com is such a well-known brand, so you want this profile, which is rightfully yours, to reflect your own individual real estate agent branding.  You may also want to consider some of the tools available on your local trade industry’s website, like the ones available on CAR.org  http://www.car.org/tools/
  3. Your Website – Your website is the foundation for all of your digital marketing efforts. If a potential client goes to your website, you want them to be impressed and you want them to contact you.  Your website should funnel all interest and inquiries into either an inbox or voicemail that you check regularly and can respond to quickly. You can look at using ListingbookTop ProducerPlacester or WiseAgent.
  4. Referrals – Referrals are the lifeblood of any successful real estate business. You can work harder than anyone else out there, but if you don’t have a “sales force” of satisfied clients and trusted referral partners, you will quickly fall behind the competition.  The best referrals can come from CPAs, attorneys, mortgage professionals and even other real estate agents that serve other areas.  Think about a commission rebate for your referral, possibly 1% back is a traditional amount.  You might also consider joining a business networking group like BNILe Tip,Toastmasters or a local Chamber of Commerce.
  5. Tap your network via email – There are a number of software programs such as com,Campaigner.com or Constantcontact.com you can utilize to optimize your network. Whether you are using a high priced contact management software or simply keeping track of your contacts in a spreadsheet, being top of mind is key.  One of the most cost effective ways to continually be top of mind is to add value to your network via email.  While you always want to be thought of as the real estate expert in your network, you don’t always need to talk to people only about real estate.  Safe, topical emails that keep you in front of your friends and clients will always frame you in a positive light.
  6. Facebook – Everyone these days is on Facebook. It can be used for just about any purpose, whether it is your client who just bought a new house throwing a party to show off their new kitchen, or the vacation a friend just took based on the referral you gave them to get hooked up with a Home Equity Line of Credit, Facebook is a great way to intertwine your business and personal lives.  Just be sure that you know your audience… you wouldn’t want your Facebook activity to rub potential clients the wrong way.  You can also join Facebook group related to your industry, neighborhood, community, alumni associations or anything else you’re passionate about.
  7. Working Capital – This might be the most important tip of all! You need to constantly be in front of your network, and while email and social media are great for this, there is still something to be said for face time, usually over a meal or drinks.  As the successful realtor that your network assumes you are, you should be able to pick up the tab without thinking twice about it. This means always having cash or credit available, regardless of when your deals are closing.  You’ll also need cash available to consistently send out the marketing pieces that are so important for building a brand.  If you don’t have a good sized war chest available to meet these cash demands when they arise, you may want to consider utilizing a commission advance company such as ExpressCashFlow.com.

Lastly, remember to keep in mind that while you want to market as much as possible, you also want to post an appropriate number of times for the platform you are using.  You would never show up at someone’s door multiple times uninvited in a short period of time, just like you shouldn’t post on Facebook about your business multiple times in a short period of time.  Similarly with LinkedIn.  Posts can be more frequent on Twitter, since the nature of Twitter is to keep up with real time, but you should always make sure that your posts have a lot of value.

About Us:
Express Cash Flow provides commission advances for real estate agents and brokers. Check us out at www.ExpressCashFlow.com or call us at 844-818-2274.

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