19800 MacArthur Blvd Suite 650
Irvine, CA 92612

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Top 7 Realtor Marketing Tips

Any business is dependent on marketing in order to grow, and real estate is no different.  In order to maximize the return on your marketing, you want to make sure that you are reaching the right audiences as efficiently as possible.  

Below are some tips to help you optimize your marketing and reach your real estate goals faster.  

  1.  LinkedIn – In recent years, LinkedIn has become the ‘de facto’ platform for professionals to network. Its 300 million user base consists of just about every professional in the commercial real estate, residential real estate, finance, investing, or legal fields you could want to meet, and it offers a powerful marketing and engagement system with blogging, group discussion boards, and search functions. Combined with ultra-targeted advertising, LinkedIn is an important focus for any business in 2016.
  2. Realtor.com – Claim your profile online at Realtor.com.  Post your picture along with your contact information.  This is usually near the top of search engine results because Realtor.com is such a well-known brand, so you want this profile, which is rightfully yours, to reflect your own individual real estate agent branding.  You may also want to consider some of the tools available on your local trade industry’s website, like the ones available on CAR.org  http://www.car.org/tools/
  3. Your Website – Your website is the foundation for all of your digital marketing efforts. If a potential client goes to your website, you want them to be impressed and you want them to contact you.  Your website should funnel all interest and inquiries into either an inbox or voicemail that you check regularly and can respond to quickly. You can look at using ListingbookTop ProducerPlacester or WiseAgent.
  4. Referrals – Referrals are the lifeblood of any successful real estate business. You can work harder than anyone else out there, but if you don’t have a “sales force” of satisfied clients and trusted referral partners, you will quickly fall behind the competition.  The best referrals can come from CPAs, attorneys, mortgage professionals and even other real estate agents that serve other areas.  Think about a commission rebate for your referral, possibly 1% back is a traditional amount.  You might also consider joining a business networking group like BNILe Tip,Toastmasters or a local Chamber of Commerce.
  5. Tap your network via email – There are a number of software programs such as com,Campaigner.com or Constantcontact.com you can utilize to optimize your network. Whether you are using a high priced contact management software or simply keeping track of your contacts in a spreadsheet, being top of mind is key.  One of the most cost effective ways to continually be top of mind is to add value to your network via email.  While you always want to be thought of as the real estate expert in your network, you don’t always need to talk to people only about real estate.  Safe, topical emails that keep you in front of your friends and clients will always frame you in a positive light.
  6. Facebook – Everyone these days is on Facebook. It can be used for just about any purpose, whether it is your client who just bought a new house throwing a party to show off their new kitchen, or the vacation a friend just took based on the referral you gave them to get hooked up with a Home Equity Line of Credit, Facebook is a great way to intertwine your business and personal lives.  Just be sure that you know your audience… you wouldn’t want your Facebook activity to rub potential clients the wrong way.  You can also join Facebook group related to your industry, neighborhood, community, alumni associations or anything else you’re passionate about.
  7. Working Capital – This might be the most important tip of all! You need to constantly be in front of your network, and while email and social media are great for this, there is still something to be said for face time, usually over a meal or drinks.  As the successful realtor that your network assumes you are, you should be able to pick up the tab without thinking twice about it. This means always having cash or credit available, regardless of when your deals are closing.  You’ll also need cash available to consistently send out the marketing pieces that are so important for building a brand.  If you don’t have a good sized war chest available to meet these cash demands when they arise, you may want to consider utilizing a commission advance company such as ExpressCashFlow.com.

Lastly, remember to keep in mind that while you want to market as much as possible, you also want to post an appropriate number of times for the platform you are using.  You would never show up at someone’s door multiple times uninvited in a short period of time, just like you shouldn’t post on Facebook about your business multiple times in a short period of time.  Similarly with LinkedIn.  Posts can be more frequent on Twitter, since the nature of Twitter is to keep up with real time, but you should always make sure that your posts have a lot of value.

About Us:
Express Cash Flow provides commission advances for real estate agents and brokers. Check us out at www.ExpressCashFlow.com or call us at 844-818-2274.

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Couple buying a house

The Pros and Cons of FHA Loans

[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text]FHA loans are loans guaranteed by the Federal Housing Administration. Though they are a little different than traditional loans, they are a great option for those who don’t have the traditional 10-20% down payment available. As this is sometimes difficult to come by for first time homeowners, newlyweds, or college graduates, an FHA loan is a great option because you don’t need a big down-payment. If you are wondering what else is good or bad about an FHA loan, or how to get a real estate advance, here’s some more information about this viable loan.[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://www.expresscashflow.com/wp-content/uploads/2016/06/Express-Cash-Flow_May_The-Pros-and-Cons-of-FHA-Loans_Image-1.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]PFHA loans are loans guaranteed by the Federal Housing Administration. Though they are a little different than traditional loans, they are a great option for those who don’t have the traditional 10-20% down payment available. As this is sometimes difficult to come by for first time homeowners, newlyweds, or college graduates, an FHA loan is a great option because you don’t need a big down-payment. If you are wondering what else is good or bad about an FHA loan, or how to get a real estate advance, here’s some more information about this viable loan.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text]Cons of FHA

So, what’s the problem with these loans? First off, the property you want to buy has to be appraised and meet certain conditions. You also have to have a couple types of insurance on your home, including the upfront mortgage insurance premium, and the annual mortgage insurance premium, both of which will add to your payment over time.[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://www.expresscashflow.com/wp-content/uploads/2016/06/Express-Cash-Flow_May_The-Pros-and-Cons-of-FHA-Loans_Image-2.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]The upfront mortgage insurance premium is typically 1.75% of the mortgage, and the other is paid monthly and varies. You’ll have to pay these insurance premiums until you pay off your entire home. The second con of the FHA loan is that you’ll end up paying a lot more in interest over the period of the loan because you didn’t put down a larger down-payment. If you can afford a larger down-payment, that’s the better option for you.
Overall, FHA loans are a great option for families that can’t afford a huge down payment, but aren’t a great option if you can. They are, however, a great and easy solution for new homeowners and people who have a bad credit history.[/cs_text][/cs_column][/cs_row][/cs_section][/cs_content]

Female Realtor Standing Outside Residential Property

Cash Before Close- Commission Advances

Female Realtor Standing Outside Residential Property

Cash Before Close

Phil Guertin launched a creative financial business with one element in mind: help real estate agents and brokers get commission advances within minutes to meet critical cash flow issues.

By Rick Weinberg, California Business Journal

If you’re a real estate agent or broker, cash flow is critical for such vital matters as meeting payroll, buying leads, or completing consistent marketing initiatives to keep up with the competition.

Yet with a property sitting in escrow, many agents and brokers often find themselves a little short on funds at those crucial moments. With banks unable to provide loans quickly, agents and brokers can often find themselves in dire straits.

However, thanks to a creative business model designed by Phil Guertin of Irvine, Calif., agents and brokers can get advances of up to $100,000 through Express Cash Flow (“ECF”) in a day—not weeks or months like at a bank, without even a credit check.

Recently, a Southern California agent approached the company late on Friday—15 minutes before the wire deadline. Within 12 minutes, the $2,000 advance was complete. It was the second transaction in less than two weeks that the agent requested. The first was for $5,000.

“There were a lot of moving parts that had to come together between the agent calling and funding the advance so rapidly,” Guertin says. “That’s one of the many major advantages of working with us.”

The company is self-funded and has significant capital behind it to fund commission advances. The company also quickly underwrites each deal since no two transactions are the same.

“It’s a much more streamlined process than any bank can offer,” says Jake Kucheck, Director of ECF. “Banks normally take 30-45 day to review a file, let alone fund the transaction.”

Express Cash Flow has grown exponentially over a six-month period in 2015-2016, advancing to agents and brokers from some of the largest franchises in the U.S., including, Berkshire, Century 21, Coldwell Banker, First Team, John L. Scott, Keller Williams, and many others.

ECF has experienced a 40% growth rate month over month and expect that rate to continue through the end of 2016, Guertin says.  The company has proven marketing strategies that are scalable nationwide.  In just a brief period of time, it has emerged as the top-ranked business in its space in California.

“High repeat business with top franchises and top producers along with great customer service has fueled the growth,” Kucheck says.

Approximately 50% of the business is generated from top real estate grounds and the remaining from independent brokers and agents.

Express Cash Flow features two primary products:

  1. Listing advances of up to $3,000
  2. Commission advances of up to $100,000 (advancing up to 75% of the net commission due)

Both with without a credit check and eligible for same-day funding.

The range of properties Express Cash Flow handles runs the gamut from the low end on a $87,000 property in Texas to the high end on a $15.7 million estate in Laguna Beach.

How do competitors compare?

  1. Express Cash Flow is usually a third less than the largest competitor
  2. Advances up to $100,000 per transaction while most competitors max out at $15,000
  3. The company provides creative custom solutions

Guertin has been in finance and real estate for his entire professional career spanning 20 years.  Previous experience includes:

  • Chief Financial Officer of the Miller’s Outpost family
  • Restructuring of various portfolio companies for private equity firms
  • Whole loan trader at New Century Mortgage trading bulk pools of loans to regional banks and Wall Street firms
  • Other experience in factoring, business intelligence analytics, the family office space and capital markets helped

He researched various business models in real estate and finance and came up with Express Cash Flow, then he decided he wanted to go off on his own and start his own firm.

“I knew this would be a big business because you’re working with real estate and sales people—and real estate is huge in California and Orange County,” he says. “This model had every metric I was looking for in a business—it’s high yielding, it’s short term and scalable on a national level. Advancing $5,000 or more can be risky, but the possibility of a real estate deal closing is 90% depending on when you advance. I saw it as a huge possibility and a great opportunity.”

He built out a complex pricing model to take into account multiple data points for each transaction to price various risk factors.

There are similar business models to ECF, “but we’re more aggressive on our lending limits going up to $100,000 per transaction and we structure the advances in creative ways,” Guertin says. “We underwrite the transaction differently. We look at how active the agents are, how strong the transaction is, and how far out the close of escrow is, which determines the advance pricing. Typically, we save our clients 30 percent or more compared to other companies.”

Says Kucheck: “We saw an opportunity to improve on the existing model by adding a risk-based pricing component. The existing models were more of a ‘one size fits all’ approach. We wanted to give our clients more options.”

No two real estate transactions are alike. Because they’re different, ECF immediately sees what’s different about it and that will translate that into particular grades of risk to determine the cost for advancing funds.

“We review each deal and come up with a precise calculation of how likely it is to close, using our proprietary pricing matrix,” Guertin says. “What we want an agent or broker to do is take a portion of the commissions now and grow their business, buy leads and do their marketing so that it converts into two other leads or open escrows. Yes, you’re getting $5,000 from us, but we want you to get $25,000 or $50,000 from that reinvestment. If you look at that, the cost is very minimal.”

Without appropriate funds for marketing initiatives, for example, an agent cannot be as effective as their competition, which happens to be chasing down the same buyers and sellers.

“We don’t want agents to delay their growth and we want them to stay ‘top of mind,’” Guertin says. “Most agents are waiting for their commissions and then they’re reinvesting it. This way, they get to do it faster.”

Copyright © 2016 California Business Journal. All Rights Reserved

 

Contact:

Express Cash Flow

Phil Guertin, Managing Partner

19800 MacArthur Blvd Suite 650

Irvine, CA 92612

Phone: 844-818-2274

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