Zillow CEO responds to new competition from Facebook and Amazon

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As one of the largest, if not the biggest, players in online real estate listings, Zillow is watching its list of competitors rapidly grow with more and more companies eyeing the potential in the real estate market. Zillow may dominate the space right now, raking in $266.9 million in revenue in the second-quarter of 2017, but top-producing companies like Amazon …

Realtor Tips – Buy vs Lease Vehicles

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Realtor: Buy vs Lease A typical realtor makes well informed decisions when it comes to the vehicle they are going to drive. In today’s economy, if car dealerships had it their way, everyone would be leasing their vehicles. For starters, the shorter term life cycles of leases guarantee more transactions will happen, keeping dealer volume high.  When a customer returns …

Building The Best Referral Base

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Referral Base Is Key Much is made of how real estate agents are always doing business “by referral only” and mention that the best compliment you can give them is a referral of a family member, friend, or associate.  This is on business cards, email signatures, personalized notepads and perhaps even hanging on a sign in real estate offices.  But …

Best Mortgage In America

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Mortgage Today Applying for a mortgage can be a tough task for aspiring homeowners.  Especially so for borrowers with low to moderate incomes or perhaps less than stellar credit. While the availability of credit in the early-mid 2000s made it possible to get a mortgage, this was irresponsible.  These types of mortgages would typically include a teaser rate, eventually leading to …

When to Lock a Mortgage Rate

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Real estate agents are often asked to advise homebuyers on financial matters especially on mortgage rates and when to lock them in. These can be difficult conversations, because things like whether to lock or float an interest rate can be guess work. A mortgage rate lock simply guarantees a specific interest rate if a loan closes by a particular date. …

How to Appeal to the Millennial Homebuyer

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In a world where millennials are more likely to walk into your home in search of Pokémon than to check out your kitchen remodel, home sellers may want to take a step back and assess how appealing their home is in its current state to the next generation of homebuyers. Often ignored as a generation that prefers renting, that trend …

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Top 7 Realtor Marketing Tips

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Any business is dependent on marketing in order to grow, and real estate is no different.  In order to maximize the return on your marketing, you want to make sure that you are reaching the right audiences as efficiently as possible.   Below are some tips to help you optimize your marketing and reach your real estate goals faster.   …

Cash Before Close- Commission Advances

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Cash Before Close Phil Guertin launched a creative financial business with one element in mind: help real estate agents and brokers get commission advances within minutes to meet critical cash flow issues. By Rick Weinberg, California Business Journal If you’re a real estate agent or broker, cash flow is critical for such vital matters as meeting payroll, buying leads, or …