Linkedin Marketing

Top 10 LinkedIn Profile Optimizing Tricks

by Express Cash Flow Blog Posts
Linkedin Marketing

LinkedIn has over 500 million members; it’s a great way to connect and research companies. Optimizing your profile is key to increase traffic. Implementing these tips will help you boost your search rankings on both LinkedIn and Google.

  1. Use Anchor Text in Links

    Every LinkedIn profile “Contact and Personal Info” section can list up to three links. Include: Company Website, phone number, physical address, Twitter profile and email. You may get a lot of emails so either opt out of notifications or use one just for LinkedIn.

  2. Finish Your Profile

    This one is almost a no-brainer, but far too many of us haven’t taken the time to fully flesh out our LinkedIn profiles. Complete every single section. Upload a professional-looking profile photo, ask for and give recommendations, fill out and polish your job descriptions, and include samples or links to your work. Use LinkedIn’s help and the “Profile Strength” tool to guide your profile to completion.

  3. Keyword-Optimize Your Job Titles

    We’re definitely not recommending you describe your last position as “Management” when it was more of an administrative role, but tweaking your job titles to include a few keywords can be really beneficial. Instead of “Blog Manager,” bait search engines by changing it to “Inbound Marketing Strategy Blog Manager.”

  4. Maximize Your Group Membership

    Joining and participating in relevant groups won’t just expand your network; it can improve your profile’s SEO performance, too. Since the group names appear on your profile, search engines have no choice but to crawl the titles and share who you are and what you do. Joining your industry groups can be beneficial as well.

  5. Aggressively Expand Your Network

    Connect with past co-workers, acquaintances, prospects and employees at other companies.

  6. Optimize Your Job Descriptions

    Instead of writing out full paragraphs detailing your duties, use bullet-pointed lists that incorporate a variety of relevant keywords. Formatting your descriptions with bullet points also makes your profile more readable. Eliminate the ones that are 15+ years old if you have multiple jobs.

  7. Claim Your Vanity URL

    The fundamental SEO benefits of claiming your vanity URL may be minimal, but doing so is just good business. Connecting your LinkedIn profile to your name will allow you to be found more easily by real-life connections. A clean, custom URL is also much more attractive on business cards.

  8. Promote Your LinkedIn Profile Elsewhere

    Include a link to your LinkedIn profile in your email signature, your Facebook, Twitter, Google+ accounts, and any other websites you maintain to create inbound links.

  9. Be Vigilant About Building Recommendations

    Recommendations may have more benefits than just making you look likable to potential employers. Everyone links good feedback that’s visible to others.

  10. Keep Collecting Endorsements

    Skill endorsements are a great way to recognize your connections’ strengths and have your connections validate your own skills and strengths as well. Endorsements increase the strength of your profile and help keep you connected to your network. While these may not carry as much weight as other elements of your profile, endorsements help add to the overall value of your professional profile.

    Conclusion

    Check out an optimized profile that has completed the above items. https://www.linkedin.com/in/guertin/ – Managing Partner at Express Cash Flow

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LinkedIn Profile Tips for Realtors

by Express Cash Flow Blog Posts

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Maximizing Your LinkedIn Profile

In today’s age of social media being the go to for verification of business acumen, it is crucial to have an optimized LinkedIn profile.  Here are some tips on how to do just that:

1. Have your best and clearest profile picture and complete your entire profile,
2. Address what you do in your Headline not just your title,
3. Join Groups to connect with your customers, partners and prospects,
4. Tell your friends, co-workers, etc to “Like” and “Share” your post,
5. Publish articles to show your knowledge of the industry,
6. Contribute and comment to blogs,
7. Automatically connect with your contacts: sync your email accounts with LinkedIn,
8. Ask a title rep for all the homeowners in your farm and connect with them on LinkedIn,
9. Search senior job titles in your city and connect by writing them a note,
10. Lastly, and to supercharge your connects…connect with people that have a high number of shared connections by searching your “2nd degree connections”. They will usually accept your invitation more easily than ones that you don’t have share connections with. This will exponentially grow your network!

About Us:
AgentBranch.com is a real estate recruiting platform for real estate agents and brokers.
ExpressCashFlow.com provides commission advances for real estate agents and brokers.

Realtor Financing – Commission Advances

by Express Cash Flow Blog Posts

Real estate is just like any business: it requires capital. The solution:  Realtor financing.

Capital is needed for expenses such as business cards, advertising, office equipment, and transportation, just to name a few examples. Since capital, or cash, only flows into the coffers of a realtor upon completion of a sale, financing these kinds of expenses can be challenging. If you are a realtor and you find yourself particularly stretched financially between sales, there is good news. You can use real estate advances to finance your business.

Commission Advance Cost?

by Express Cash Flow Blog Posts

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How much does a commission advance cost?

 

This is usually the first and most important question to real estate brokers and agents who inquire about commission advances. This is a very reasonable question, but not a simple one.

While other companies have flat fee or fixed pricing based on the amount requested for an advance, Express Cash Flow don’t operate that way. This is almost always to the benefit of the agent requesting the advance.  A one-size fits all approach doesn’t take into account the different variables of a real estate transaction.  It also doesn’t factor in experienced agents and inexperienced agents. If no two transactions and no two agents are exactly alike, then it makes sense that those transactions have different risks. If they have different risks, then it would only make sense that those different risks resulted in different pricing. So, what are the different risks, and how do they affect the commission advance cost?

Transaction Risk
No matter how solid a real estate deal seems, there is always the chance that it could fall apart. Sometimes a buyer is unable to qualify for financing, or has a cash emergency. While this is rare and unfortunate, it does happen. There are a number of hurdles to each transaction, and any of them can be its undoing. As such, an advance requested early in the lifespan of the transaction will always be more expensive.

Agent Risk
While there will always be risks associated with a transaction, we also measure your production history as a real estate agent or broker and the risk associated with a replacement transaction should your transaction fall apart. The more history of closed transactions you have, the lower our risk, and the lower your pricing will be.

Delay Risk
It is also entirely possible that there will be delays.  Because of this, we have to have protection from these delays since close of escrow date determines pricing. So, the only fees you will ever see besides our initial quoted fee is if your property does not close escrow on time. Note, however, that the close of escrow date we agree on does not have to be the same as the close of escrow date on the purchase agreement. In order to avoid these fees, you can project a close of escrow date after the scheduled close of escrow, which is a savvy, cost saving move.

Conclusion
There is only one right answer to our most frequent question “How much does a Commission Advance Cost?” That is, we don’t know yet, but would be happy to look at your scenario individually.  If you’re able to provide us all of the details, we should be able to give you a ballpark price.  The good news is, unlike some of our competitors, we give you the full amount you ask for and are paid back only at close of escrow, so our interests are aligned with yours throughout the transaction.

About Us:
Express Cash Flow provides commission advances for real estate agents and brokers. Check us out at www.ExpressCashFlow.com or call us at 844-818-2274.

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Top 7 Realtor Marketing Tips

by Commission AdvancesExpress Cash Flow Blog Posts

Any business is dependent on marketing in order to grow, and real estate is no different.  In order to maximize the return on your marketing, you want to make sure that you are reaching the right audiences as efficiently as possible.  

Below are some tips to help you optimize your marketing and reach your real estate goals faster.  

  1.  LinkedIn – In recent years, LinkedIn has become the ‘de facto’ platform for professionals to network. Its 300 million user base consists of just about every professional in the commercial real estate, residential real estate, finance, investing, or legal fields you could want to meet, and it offers a powerful marketing and engagement system with blogging, group discussion boards, and search functions. Combined with ultra-targeted advertising, LinkedIn is an important focus for any business in 2016.
  2. Realtor.com – Claim your profile online at Realtor.com.  Post your picture along with your contact information.  This is usually near the top of search engine results because Realtor.com is such a well-known brand, so you want this profile, which is rightfully yours, to reflect your own individual real estate agent branding.  You may also want to consider some of the tools available on your local trade industry’s website, like the ones available on CAR.org  http://www.car.org/tools/
  3. Your Website – Your website is the foundation for all of your digital marketing efforts. If a potential client goes to your website, you want them to be impressed and you want them to contact you.  Your website should funnel all interest and inquiries into either an inbox or voicemail that you check regularly and can respond to quickly. You can look at using Listingbook, Top Producer, Placester or WiseAgent.
  4. Referrals – Referrals are the lifeblood of any successful real estate business. You can work harder than anyone else out there, but if you don’t have a “sales force” of satisfied clients and trusted referral partners, you will quickly fall behind the competition.  The best referrals can come from CPAs, attorneys, mortgage professionals and even other real estate agents that serve other areas.  Think about a commission rebate for your referral, possibly 1% back is a traditional amount.  You might also consider joining a business networking group like BNI, Le Tip,Toastmasters or a local Chamber of Commerce.
  5. Tap your network via email – There are a number of software programs such as com,Campaigner.com or Constantcontact.com you can utilize to optimize your network. Whether you are using a high priced contact management software or simply keeping track of your contacts in a spreadsheet, being top of mind is key.  One of the most cost effective ways to continually be top of mind is to add value to your network via email.  While you always want to be thought of as the real estate expert in your network, you don’t always need to talk to people only about real estate.  Safe, topical emails that keep you in front of your friends and clients will always frame you in a positive light.
  6. Facebook – Everyone these days is on Facebook. It can be used for just about any purpose, whether it is your client who just bought a new house throwing a party to show off their new kitchen, or the vacation a friend just took based on the referral you gave them to get hooked up with a Home Equity Line of Credit, Facebook is a great way to intertwine your business and personal lives.  Just be sure that you know your audience… you wouldn’t want your Facebook activity to rub potential clients the wrong way.  You can also join Facebook group related to your industry, neighborhood, community, alumni associations or anything else you’re passionate about.
  7. Working Capital – This might be the most important tip of all! You need to constantly be in front of your network, and while email and social media are great for this, there is still something to be said for face time, usually over a meal or drinks.  As the successful realtor that your network assumes you are, you should be able to pick up the tab without thinking twice about it. This means always having cash or credit available, regardless of when your deals are closing.  You’ll also need cash available to consistently send out the marketing pieces that are so important for building a brand.  If you don’t have a good sized war chest available to meet these cash demands when they arise, you may want to consider utilizing a commission advance company such as ExpressCashFlow.com.

Lastly, remember to keep in mind that while you want to market as much as possible, you also want to post an appropriate number of times for the platform you are using.  You would never show up at someone’s door multiple times uninvited in a short period of time, just like you shouldn’t post on Facebook about your business multiple times in a short period of time.  Similarly with LinkedIn.  Posts can be more frequent on Twitter, since the nature of Twitter is to keep up with real time, but you should always make sure that your posts have a lot of value.

About Us:
Express Cash Flow provides commission advances for real estate agents and brokers. Check us out at www.ExpressCashFlow.com or call us at 844-818-2274.

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