zillow tips and trick

Top Zillow Profile Optimizing Tricks

 

A Zillow profile is the cornerstone for lead generation which helps convert prospects to contracts.  Placing your profile in the right location is key…marketing costs differ by zip code.  While 75% of a real estate agent’s business comes referrals and word of mouth, you still need a solid Zillow profile.

1.      Start with a Professional Photo that Matches all your Other On-Line Profiles

Start with the photo. Use a high-quality head shot. Avoid logos, yard signs and team pictures. A clear, individual headshot seems to work best.

2.      Introduction and About Us

Add your experience, specialties and skills.  This should include your geographic area of focus, and any particular specialty you have, like short sales, REOs, probate or buyer representation.  Also include your team and their profiles.

3.      Add Your Listings and Past Sales

This is usually done automatically but you can manually add your listings if you have recently switched to a different MLS.  You’ll want to highlight all of your best transactions, even if they didn’t occur on the MLS.  

4.      Professional Information

Have a complete and updated profile of your office address, cell phone, brokerage name, social media websites and our real estate license information.   Add a Facebook, LinkedIn, Twitter, Website and for the Blog us Instagram.  Make sure the links work after you have completed your profile.

5.      Update your other social media profiles for consistency

Have the same profile picture, brokerage and links that work.

6.      Include an intro video

Prospective buyers and sellers want to get to know you in a 30-60 second video.  Who are you and what are you going go to do for them.  Why are you better than other agents?  Also market this video on Facebook, LinkedIn and Instagram.

7.      Ratings and Reviews – Get 5 Stars

This is huge!  You’ll want to ask past clients to review your skills for Local Knowledge, Process Expertise, Responsiveness, and Negation Skills along with adding some commentary.  Respond to every review — positive, negative or neutral. You’ll look professional and focused on customer service (stay positive!) fora complete Zillow Profile.

8.      Add other Members of your team to your profile.

If you have a team add their full profile to yours, and make sure to add the properties they sell to your page to boost your portfolio even further.

9.      Become a Zillow Premier Agent

The Zillow Premier Agent program is designed with the simple purpose of bringing agents more buyers, more sellers, and more business. Each service tier is loaded with innovative and powerful features aimed to generate more traffic to your brand and your listings — helping you sell homes faster.  To help finance your marketing check out www.ExpressCashFlow.com.

10. Other Real Estate Marketing Ideas

https://www.zillow.com/agent-resources/blog/100-real-estate-marketing-ideas/

Conclusion

Build a complete Zillow profile and be sure to revisit it every few months (set a quarterly reminder on your calendar, or you will forget!) and update as necessary.  When you get a lead be very responsive…within 5-10 minutes otherwise the prospect might move on.

 

This post is brought to you by Express Cash Flow – Helping you grow your real estate business by providing you with cash today.

Express Cash Flow, Commission Advance

 

 

#1 Best Tool For Real Estate Agents

Best Effective tool for Real Estate Agent Lead Targeting

Benutech, a lead generation company based in Costa Mesa, CA has developed the #1 best tool for real estate agents to grow their business. Benutech hones in on life events that cause people to sell their homes like: Divorces, Notice of Defaults, Probates, Tax Defaults, FSBO’s, Estate Sales, Empty Nesters, Bankruptcy, Affidavit of Death etc.  With Benutech’s ReboMatic product, you are 5 times more likely at acquiring listings than with typical farming.  ReboMatic is the best tool for Real Estate Agents.

In order to succeed in today’s highly competitive real estate market, you need to stand out and you the best tools out there. You still need to be aggressive with marketing, but you need to be smart about how you are marketing as well. One way to make your marketing more efficient is to target only the homes that are most likely to sell and not waste time on the others. Sound too good to be true? It isn’t!

The automation of acquiring listings is a good enough reason to use their products on its own.  However, the price makes it a no-brainer.  Benutech has a variety of ReboMatic products that range from $600-1,000 per month. However, with ReboMatic, the agent will automate their marketing campaign, generating far more business.

Superior Product

While any title rep can pull a farm, there is something to be said for using the automation of the ReboMatic platform instead. While there are other data aggregators that attempt to predict sales, no other company has the combination of data, tools, and marketing efficiency than ReboMatic. What’s more, if you don’t want to come out of pocket to pay for their services, you are able to finance them through current and future transactions.

Flexible Financing- ReboExpress

Unlike other subscriptions that must be paid monthly or quarterly, ReboGateway understands the cyclical nature of the real estate business. You can finance ReboGateway through ReboExpress, a new financing option offered by Express Cash Flow. This allows you to manage your cash flow and budgeting much more effectively, and is one of the many benefits of ReboGateway.

Express Cash Flow, Commission Advances

Should Realtors Get a Commission Advance?

Express Cash Flow, Commission AdvancesThe Commission Advance Conundrum

Like many businesses, a typical real estate brokerage may have a line of credit available when a cash crunch occurs.  The brokerage can meet its recurring administrative payroll, pay office expense, and maintain regular budgets for recruiting and advertising.  When transactions are slow, similar to a commission advance, the line of credit kicks in to offset expenses.

This arrangement is necessary for the brokerage business and businesses of all kinds to be successful. It is not hard to understand why it is also necessary for realtors as well.   Realtors also have teams that require regular payment, regardless of the agent’s production. Most have listings that require advertisement and promotion.  Since most agents are running their own business, they are also responsible for all of their own expenses, and that can get expensive.

The problem is, realtors who sell 24 houses a year do not typically sell two houses each month. Rather, there is a spike in production in April-September, and a sprinkling of transactions in all other months. During the slow months, agents have little alternative but to ask for an advance. If they go to their broker for this, tension can mount.

A Solution!

Realtors stuck in this situation often don’t know what way to turn, but just like in any business, there is a solution.  A commission advance company like Express Cash Flow can provide an external solution to this problem.  When a realtor goes to a third party company for a commission advance, what can be an informal arrangement becomes formalized.  An amount is given as an advance, for a specific period of time, and there is a fee for doing so.

There is also a clearly laid out extension fee schedule, leaving no room for ambiguity.  The best reason for using a third party commission advance company is that it removes the tension between agent and broker if a deal falls apart.

Yes!  Get A Commission Advance!

More realtors than one would think utilize commission advance services.  Some of the top producers whom are very well known and have massive marketing budgets use commission advances.  If you have aspirations of success, a commission advance should not stop you.

Attractive blonde young woman at the wheel in her new car

Realtor Tips – Buy vs Lease Vehicles

Realtor Tips - Buy vs Lease Vehicles

Realtor Tips – Buy vs Lease VehB

Realtor: Buy vs Lease

A typical realtor makes well informed decisions when it comes to the vehicle they are going to drive.

In today’s economy, if car dealerships had it their way, everyone would be leasing their vehicles.

For starters, the shorter term life cycles of leases guarantee more transactions will happen, keeping dealer volume high.  When a customer returns a vehicle on lease to the dealership, multiple transactions happen.  In addition, customers enjoy the perks of a short term lease, such as a full manufacturer warranty, and customer loyalty is always the goal.  This is the dealer’s best case scenario.

Do Your Homework

Any realtor looking for a new ride will want to map out goals ahead of time.  Having a plan of what you want will help avoid the pitfalls of an unethical salesperson.  If you are going to consider a lease, keep in mind that realtors drive more than almost any other profession.  In fact,  National Association of Realtors (NAR) estimates the average realtor driving in excess of 30,000 miles annually for business alone.

Dealerships often offer leasing as an attractive option due to a lower monthly payment, but this can be misleading. The monthly payments may be lower and tempting, but so is the annual mileage allotment.  Exceeding this mileage allotment will result in extra payments, and possibly even a higher payment than the purchase option.

Let’s see which real estate agents should NOT lease:

Any agent who drives more than 17,000 miles per year. NAR estimates that its own agents average about 30,300 miles annually for business-related driving. If you do that much driving from open houses to showings, or if your lease is not set up correctly (cannot afford the payments of high mileage lease), don’t get talked into leasing a car. Since leasing companies charge between 15 – 30 cents per mile you drive over their standard limit of 10,000 miles annually, a 7,000 mile overage could end up costing as much as $2,100 at the end of the lease.

The Decision

If you are not into changing cars every three years, and would like to buy one and drive it until you are ready for a change.

If pre-owned is an option. You can save several thousands of dollars on a one-year-old, low mileage pre-owned vehicle.

It’s practically impossible for buyers—who on average only buy three to five cars in a lifetime—to keep track of it all and be informed enough so no one takes advantage of them. There are many loopholes and facts to be aware of and so make sure you do your homework before going into the dealer.

About Us:

Express Cash Flow provides commission advances for real estate agents and brokers.  Check us out at www.ExpressCashFlow.com or call us at 844-818-2274.

Top Real Estate Agent IRS Audit Triggers

Real Estate Agent IRS Audit Triggers

As the calendar year ends, every real estate agent will look back at how the year went financially.   Your income (or profit) is almost always in an inverse relationship with your tax obligations.  As a real estate agent, you will want to take as many steps as possible to avoid an audit.  With that in mind, here are the top audit triggers, and what you can do to avoid them.

Income Audit Triggers

  1. Income Numbers Don’t Match. Make sure your 1099’s match up to what you report to the IRS.  This is the fastest way to get a letter from the IRS because the IRS will automatically detect a discrepancy.
  2. You made a lot of money this past year. This one is simple, and it is good.  You want to make a lot of money as a real estate agent, that’s probably why you got in the business.  However, increasing your income also increases the amount of your income the IRS could stand to gain by auditing you.  If you are making a lot of money during the year, make sure you can prove everything that you are taking as a deduction.
  3. You made a lot less money this past year. This is not as good.  If you made a lot less money, an audit could be even more devastating.  If you are legitimately reporting all income, you shouldn’t have anything to worry about, but if there’s a chance you might not have reported everything (even by accident), this won’t look good in an audit.

Deduction/Employment Audit Triggers

  1.  As A Real Estate Agent, You’re Self Employed. If you are a real estate agent, this likely applies to you.  Even if you’ve set up your business as a corporation or an LLC , you will still fall into a higher risk category than someone earning a paycheck from a large company.  Be extra cautious about the deductions you take, an make tax liability payments promptly.
  2.  You deduct your home office and/or vehicle. You should!  But as a real estate agent, you have to do this one right.  You should get clear with your CPA on exactly how much is allowable for home office and vehicle deductions, as going over these thresholds can be a red flag that results in an audit, regardless of how much income you make.  Be very careful to follow these guidelines.
  3.  Meal/Entertainment Deductions. Yes, these deductions are allowable, but under strict guidelines.  Are you spending amounts that are “excessive” or “lavish”?  Are you spending amounts that are too large in proportion to your gross income?  All of these things can be red flags that trigger an audit, and you will find yourself in a difficult situation trying to justify these expenses.  Meals and entertainment costs are deductible up to 50 percent if they are ordinary and necessary to your business.
  4.  You were particularly generous this year! The IRS is always on the lookout for people who inflate their charitable donations and use a range based off a percent of income that is reasonable.

Bottom line if you have questions about a deduction that you can take ask your CPA, its better to then going through an audit.

About Us:

Express Cash Flow provides commission advances for real estate agents and brokers.  Check us out at www.ExpressCashFlow.com or call us at 844-818-2274.

#CommissionAdvance, #Real Estate, #Realtor, #businessCredit, #BusinessCash, #BusinessCashAdvance

Top Ten Realtor Facebook Tips

Top Ten Facebook Tips and TricksThe Best Facebook Tips for a Realtor to Connect:

  1. As a realtor, your Facebook profile picture should stand out!  One of our best realtor Facebook tips is to have a professional headshot. Include all contact info including your phone number and email address.
  2. Let the world know you are their “Go to Realtor” in your introduction section.
  3. Join local community groups to connect with your customers, partners and prospects.
  4. Make sure your friends and co-workers know to “Like” and “Share” your post to reach more prospects. (Text them to “Like” it)
  5. Publish articles to show your knowledge of the industry.
  6. Contribute and comment to blogs and posts that industry leaders make.
  7. People love pictures and video! Get as many pictures of your listings and closings as possible on Facebook.  Do a video of you at your listing.
  8. Ask a title rep for all the homeowners in your farm and ask them to connect to your Facebook business page. This will take time but well worth it.
  9. Search leaders in your community and connect with them to share locally relevant info.
  10. Don’t forget that Facebook should be used for a balance of business and personal posts… too many of either will turn off your followers. Also watch your frequency, maybe 1 posts a day.  The best time to post is mid-day to get the most “Likes”.
About Us:
AgentBranch.com is a real estate recruiting platform for real estate agents and brokers.
ExpressCashFlow.com provides commission advances for real estate agents and brokers.
Real estate agent at work in California

Finding the Best Commission Advance Company

Real estate agent at work in CaliforniaThis past summer, the U.S. Census Bureau reported that single-family housing sales were at a higher level than they’d been in nearly 10 years. That’s good news for those who depend on the real estate market to make a living. Strong markets don’t always mean you are able to avoid a cash crunch, though. In order to quell cash flow issues before they become a burden, you might consider a commission advance company.

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LinkedIn Profile Tips for Realtors

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Maximizing Your LinkedIn Profile

In today’s age of social media being the go to for verification of business acumen, it is crucial to have an optimized LinkedIn profile.  Here are some tips on how to do just that:

1. Have your best and clearest profile picture and complete your entire profile,
2. Address what you do in your Headline not just your title,
3. Join Groups to connect with your customers, partners and prospects,
4. Tell your friends, co-workers, etc to “Like” and “Share” your post,
5. Publish articles to show your knowledge of the industry,
6. Contribute and comment to blogs,
7. Automatically connect with your contacts: sync your email accounts with LinkedIn,
8. Ask a title rep for all the homeowners in your farm and connect with them on LinkedIn,
9. Search senior job titles in your city and connect by writing them a note,
10. Lastly, and to supercharge your connects…connect with people that have a high number of shared connections by searching your “2nd degree connections”. They will usually accept your invitation more easily than ones that you don’t have share connections with. This will exponentially grow your network!

About Us:
AgentBranch.com is a real estate recruiting platform for real estate agents and brokers.
ExpressCashFlow.com provides commission advances for real estate agents and brokers.

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Best Mortgage In America

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Mortgage Today

Applying for a mortgage can be a tough task for aspiring homeowners.  Especially so for borrowers with low to moderate incomes or perhaps less than stellar credit. While the availability of credit in the early-mid 2000s made it possible to get a mortgage, this was irresponsible.  These types of mortgages would typically include a teaser rate, eventually leading to payment shock.

These days, NACA seeks to avoid that mess.  In addition to a wide depth of resources available to homebuyers to ensure they get the best possible deal, NACA also provides what has been dubbed the “Best Mortgage In America”.  This means that qualified borrowers will be able to take advantage of the following mortgage perks NACA has to offer:

  • No down payment
  • No closing costs
  • Below market interest rates
  • No Points
  • Buy-downs to near-zero interest rates
  • No fees

Seem too good to be true?  For once, it isn’t!  What’s more, NACA is not a program only available to people with certain income or credit scenarios, it is available to all qualified borrowers who do not currently own a home!  Even if the desired property requires more renovation than the buyer can afford, NACA will finance that renovation as well to allow the buyer to purchase their dream home, even if it is a fixer-upper.

This underutilized and underpublicized product is a great tool in the tool belt of first time homebuyers and realtors alike who are striving to get the best deal.

You can read more about the different programs available at www.NACA.com.

 

About Us:

Express Cash Flow – Commission advances for real estate agents and brokers www.ExpressCashFlow.com.