Attracting the Best Realtors (and Keep Them from Leaving)

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Attracting the best realtors is an interesting thing, in that its very premise requires changing your prospect’s mindset so drastically that they make a major life change, and once successful, ensuring that they never have their mindset changed in a similar fashion in the future.  This presents a challenge, because you are dealing with precisely the population of people whose …

Building The Best Referral Base

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Referral Base Is Key Much is made of how real estate agents are always doing business “by referral only” and mention that the best compliment you can give them is a referral of a family member, friend, or associate.  This is on business cards, email signatures, personalized notepads and perhaps even hanging on a sign in real estate offices.  But …

Top Expenses of Real Estate Agents

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Owning your own business comes with a roller coaster of highs and lows, both emotionally and financially. Real estate brokers and agents are not immune to these, and the costs of running a real estate business can add up quickly, especially considering how long transactions take (and they are only taking longer). Here is a partial list of the cash …