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June 12, 2018

Top Zillow Profile Optimizing Tricks

A Zillow profile is the cornerstone for lead generation which helps convert prospects to contracts.  Placing your profile in the right location is key…marketing costs differ by zip code.  While 75% of a real estate agent’s business ...

January 25, 2018

Hard Pull vs Soft Pull Credit Checks

For many an individual and business, access to credit depends on FICO scores, recent credit checks and the contents of credit history reports maintained at the three major credit bureaus – Equifax, TransUnion and Experian. A “pull” is ...

January 18, 2018

IRS Audit Triggers for Real Estate Agents

While each new year is a good reason to look at finances, 2018 is an especially good year if your in the IRS Audit Trigger zone. While you may be celebrating, or hoping for better things to come the following year, your income (or ...

Open House Sign
January 11, 2018

Realtors plot statewide database to combat Zillow, Redfin and other apps

Is the Realtor-run property listing service in California obsolete? Several brokers, agents and “multiple listing service” operators expressed concern during a panel discussion Wednesday that commercial websites like Zillow, Redfin and ...

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